Submitted by: Jimmy Mack

Let’s face the truth. Companies spend a great deal of their budget both on print and online advertisement. Yet we still get a lot of “junk” mail. Why is that? The answer is simple: because it works. New ways of marketing your business may pay off; yet make sure you do not overlook the basic principles of direct marketing.

Business owners can use the benefits of direct marketing and expand their business by building relationships with current and prospective clients. However, a properly executed marketing program will do you more than good. There are some tips you should consider before putting together a direct marketing campaign.

1. Establish a clear plan for what you want to achieve. Creating a marketing plan means setting goals for your direct marketing activities. Let your employees or partners know about your objectives.

2. Take a personal approach to your audience. Sending the same formal letter to your potential business partners is the best way to have your message ignored. Try to create and maintain a marketing database with detailed information regarding the businesses you are trying to reach. Using this information in your message will prove to the recipient that you have a value offering.

3. Test your promotion before rolling it out. Before sending your message to all the people in your database, take a small test first. Pick a name from the list and check their response to your message. If the reaction is what you expected, get started. If not, do some changes and test it again until the response is acceptable.

4. Learn from your competitors. Understanding what the others are doing to get ahead may be the key to your success. Pay attention to what promotions are taking place and what market leaders are doing. You can often implement the same strategy with your home business.

5. Analyze your results. If you do this, you will easily see if your direct marketing effort managed to generate any sales or not. Check both positive and negative responses for an actual image of your current market.

Email Marketing allows you controls over your advertising no other medium offers.

With Email Marketing you can track the effectiveness of your advertising. You can watch open rates, click tracking and much more. It’s like watching exactly how your customer is responding to your advertising. This gives you the exact information you need to improve your advertising copy, and improve sales in response.

Email Marketing also allows you to perform Split Testing, which is where you can send out completely or slightly different versions of your marketing message, and track which gets better response.

Do not forget to create a compelling sales message. Creativity and using your instincts are your most significant assets, so make sure there is a purpose for every sentence in your marketing piece. Leave out any confusing or extraneous information and, before anything else, be clear. Now go ahead and put these tips to good use along with your business instincts to obtain a successful direct marketing program.

About the Author: Jim Mack and Speed Of Light Marketing Group is dedicated to helping business owners market more effectively with their cutting edge approach to internet marketing. Reduce marketing costs and increase cash flow with Speed Of Light Marketing Group. Visit him at

jim-mack.com

speedoflightmarketing.com

Source:

isnare.com

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